NEWS - AIMEX reinforces presence in South Korea

The Australian International Marine Export Group (AIMEX) says it has for the first time organised the Australian Pavilion at Yacht & Boat Korea, staged in the shipbuilding province of Gyeongsangnam in South Korea.

AIMEX said its members Austral Propellers, Bellingham Marine, MultiPanel, Sanctuary Cove International Boat Show, VEEM Propellers and Voyager Catamarans realise the potential of the emerging markets within the global marine sector and continue to reinforce their brand presence in Korea.

AIMEX is the peak body for the Australian marine export industry, and its primary purpose is to develop and promote Australia's thriving marine industry to the world.

Yacht & Boat Korea will be held in the shipbuilding province of Gyeongsangnam in South Korea and has attracted more than 130 exhibitors from 14 countries.

“Given the incentives provided to companies to attend this show it is a good opportunity to reinforce the Australian marine industry and ensure, when the Korean market matures, we are established in this marketplace and ready to take advantage of the business that is sure to eventuate” said AIMEX CEO Mary Anne Edwards.

Austrade Seoul will provide on ground support to AIMEX with their attendance at the show and providing translated company profiles to assist AIMEX exhibitors.

This will be the second Korean show for 2010 at which there has been an Australian Pavilion. AIMEX have had a presence in the country at Korea International Boat Show in Gyeonggi Province for the past three years.

AIMEX said Yacht & Boat Korea has undertaken a global marketing and promotional strategy to attract international exhibitors and establish the boat show as the recreational boating and marine economic centrepiece of Namhaeansidae. Key activities include an international sportsfishing competition, Korea International Sports Fishing Game, on October 15 and 16, hosted by the Gyeongnam Provincial Government.